Why explore specialties early in medical school?
Many first-year students mistakenly believe there’s no way to learn about specialties until they start…
We are a boutique consulting firm offering managed care consulting, mentorship to physicians and pharmacists and thought leadership. Our journey started in 2021, when Founder Dr. Emran Rouf started reviewing CVs of physicians and other healthcare professionals, and preparing them for mock job interviews. The work also included the review of physician job contracts and coaching services to physicians as they transition into new jobs.
After two years of career coaching, Dr. Rouf started a niche consulting service for small health plans and community health systems. Some of his work included workforce management and forecasting for utilization management, pharmacy services, remote patient monitoring tools for cardiovascular conditions.
In 2025, Lena Miller joined the team to offer a core set of pharmacy services and continue to support the mentoring role for pharmacists and other allied health professionals.
Driving operational excellence for health plans, community health centers, clinics, and private practices.
Personalized guidance for physicians navigating new job opportunities.
Sharing insights that shape the future of healthcare.
Dr. Emran Rouf is a seasoned physician executive with 20+ years of healthcare experience. He has had progressive leadership experience across health systems and health plans, including the Chief Medical Officer of Cigna Medicaid (TX Plan). As a managed care leader, he developed deep expertise in medical management, care coordination, health benefit design, and cost of care management. Furthermore, he has spoken at local and national levels on clinical quality improvement, prior authorization, and provider-payer partnership. Currently, he serves as the director of utilization and oversees clinical care utilization, data analytics, and population health management for Central Health, a hospital district in Austin, TX.
He completed his medical degree from Dhaka Medical College, in Dhaka, Bangladesh. He finished his training in internal medicine at Saint Vincent Hospital in Worcester, Massachusetts. His post-graduate training includes a fellowship in health services research from NYU (2003), and a Physician Executive MBA (2015) from University of Tennessee Knoxville.
As a practicing general internist, he specializes in managing chronic conditions in adults, such as hypertension, diabetes, and cardiovascular diseases.
that blends clinical insight with managed care expertise
tailored to your organization’s needs
backed by real healthcare experience
from assessment to implementation
no jargon, just solutions
The continual growth of our city has come with an influx of petty crimes and thefts throughout our community. I will advocate for increased police funding, ensuring the safety of Round Rock for years to come.
I will aim to ensure economic opportunities for both small businesses and tech companies, while ensuring the preservation of parks, green areas and recreational facilities.
Ensuring our transportation corridors are safe while accommodating all residents, including pedestrians and cyclists.
As a physician, our citizens health and wellness are a priority. I am dedicated to keeping our parks safe and accessible for community activities, promoting a healthy lifestyle for all residents.
Dr. Lena Miller is a Managed Care Clinical Pharmacist and strategic leader with over 15 years of experience across Medicare, Medicaid, and Commercial pharmacy benefit programs. Her expertise spans formulary development, P&T operations, utilization management, and cost-containment strategy.
Working for a startup, Dr. Miller currently leads clinical strategy initiatives that combine real-world managed care insights with artificial intelligence to automate chart-note review, optimize site-of-care decisions, and reduce prior authorization turnaround time. Her work focuses on delivering measurable cost savings while improving efficiency and accuracy for payer organizations and clinical pharmacists.
"Dr. Rouf helped me during my transition from clinical and administrative medicine to work as a medical director at a large payor. Without his guidance and support I would not have had the courage to apply without prior extensive managed care experience. Although I was superficially familiar with work in utilization management and review, I did not have the in-depth knowledge of the business. Coming to the interview after being schooled in the inner workings of managed care by Dr. Rouf allowed me to ask more meaningful questions and ultimately get the position as a medical director."
Many first-year students mistakenly believe there’s no way to learn about specialties until they start…
While some students begin medical school with a well-conceived idea of the specialty they’ll pursue,…
+1 (913) 827-6339
emranrouf@gmail.com